As our industry evolves, one capability is emerging as the ultimate differentiator. What single skill will be most valuable for tourism professionals in the next 5 years? Share your prediction below – let’s uncover the expertise that will shape our collective future. 👇
UN Tourism
International Trade and Development
Madrid, Madrid 254,408 followers
We are the UN agency responsible for the promotion of responsible, sustainable & accessible tourism.
About us
UN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the Sustainable Development Goals (SDGs), geared towards reducing poverty and fostering sustainable development. UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world.
- Website
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http://www.unwto.org
External link for UN Tourism
- Industry
- International Trade and Development
- Company size
- 51-200 employees
- Headquarters
- Madrid, Madrid
- Type
- Nonprofit
- Founded
- 1975
Locations
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Primary
Poeta Joan Maragall, 42
Madrid, Madrid 28020, ES
Employees at UN Tourism
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Monica Basile
Experienced Sustainable Tourism Lecturer I UN Tourism Panel of Expert I Senior Researcher & Marketing Manager for the Italian Dolomites Hotel…
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Susana Costa Resende
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Antonio López de Ávila Muñoz
Director of Innovation, Education and Investment @UN Tourism | Executive MBA IE University
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Gurkan Ozer
Tourism Consultancy: Tourism Master Plans, Tourism Action Plans, Tourism Strategy Plans, Sustainable Destinations
Updates
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UN Tourism was honored to host a high-level delegation from #Turkmenistan, led by H.E. Mr. Ahmet Gurbanov, Deputy Minister of Foreign Affairs, during their first official visit to our headquarters. We are especially pleased to welcome Turkmenistan’s initiative to introduce an e-visa system — a vital step toward enhancing accessibility for international visitors and strengthening the country’s tourism appeal. The visit focused on advancing Turkmenistan’s national tourism strategy, including the development of a national tourism brand, capacity-building initiatives, and increased engagement in UN Tourism’s statutory bodies. Discussions also covered opportunities to host key meetings and thematic event in Turkmenistan. We look forward to deepening this growing partnership and supporting Turkmenistan’s efforts to position tourism as a pillar of sustainable development. #TourismDevelopment #UNTourism #EVisa #SustainableTourism #InternationalCooperation #CapacityBuilding #DigitalTransformation
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We were pleased to welcome the delegation of #Curaçao, led by H.E. Charles Cooper, Minister of Economic Development and Tourism, to explore avenues for collaboration with UN Tourism. Our discussions centred on the shared vision for enhancing sustainability, leveraging Curaçao’s rich natural assets and identifying opportunities for inclusive and resilient #tourism development on the island. From policy guidance and destination management to capacity building, we look forward to working together to support Curaçao’s ambitions for a more sustainable future, in line with the #SustainableDevelopmentGoals 🇺🇳
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👗 Fashion is more than an industry — it's a cultural language that inspires millions of travellers in search of identity, creativity, and authentic experiences. 🌍✨ UN Tourism and USI Università della Svizzera italiana proudly present our latest publication: 📖 Fashion and Cultural Tourism – Connecting Creators, Businesses and Destinations 🔍 In this report, explore: • How fashion fuels destination development and immersive travel • Real-world examples blending heritage, innovation & design • Strategic insights to harness fashion for sustainable tourism and resilient communities 📥 Read the full report: https://lnkd.in/dPe_efQc
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Day 1 of the 2nd UN Tourism Regional Forum on Gastronomy Tourism wrapped up with powerful insights and inspiring exchanges. 🍽️✨ The day featured a keynote speech by UN Tourism’s Executive Director, highlighting the importance of empowering Africa’s gastronomy tourism through innovation, education, and investment. 🌍💡 A high-level panel brought together the Ministers of Tourism from Tanzania, the Democratic Republic of Congo, and Zimbabwe, the Deputy Minister of Tourism of South Africa, and the FAO Representative in Tanzania. Their discussion underscored the need for inclusive policies to ensure gastronomy tourism becomes a true driver of sustainable development across the continent. 🤝🌱 Throughout the day, engaging sessions explored the creation of strong ecosystems—connecting producers, chefs, communities, and institutions—and emphasized the global branding of African gastronomy. 👩🏾🍳👨🏿🌾🌍 We look forward to continuing the momentum on Day 2! 🚀 Watch Day 2 live here: https://lnkd.in/dJcipsPU #RFGTAfrica2025 #GastronomyTourism #AgendaForAfrica #VisitTanzania #SDGs Natalia Bayona Zoritsa Urosevic Sandra Carvao ELCIA GRANDCOURT Joxe Mari Aizega Nti Ramaboa John Kiwagalo Mounir Arem Delia Stirling Marlies Gabriel Lynn Brown Yasmine-Hannah Fofana Kwakye Donkor kojo Bentum-Williams Souad Merimi (SMIT - THE MOROCCAN AGENCY FOR TOURISM DEVELOPMENT) Jeanette Sutherland (AgriLuxe Marketing) Chef Myriam Ettahri (LE BISTRO ARABE)
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🌍 The 2nd UN Tourism Regional Forum on Gastronomy Tourism for Africa officially opened this morning in Arusha, Tanzania 🇹🇿, with a vibrant and inspiring ceremony led by the Vice-President of the United Republic of Tanzania. Gastronomy was celebrated as a powerful catalyst for tourism development across the continent — promoting local culture, empowering communities, and strengthening regional competitiveness. 🍽️ The Opening Ceremony brought together key figures including the UN Tourism Secretary-General, the First Lady of the Republic of Zimbabwe, and the Minister of Natural Resources and Tourism of Tanzania Africa’s rich culinary heritage is taking centre stage as a force for sustainable growth, innovation, and opportunity.✨ #RFGTAfrica2025 #GastronomyTourism #AgendaForAfrica #VisitTanzania #SDGs
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The 2nd UN Tourism Regional Forum on Gastronomy Tourism for Africa kicks off tomorrow in Arusha, Tanzania 🇹🇿 Watch the event live and join global experts as they dive into how gastronomy #tourism can empower communities and drive sustainability. 🎥: https://lnkd.in/d3perk9a
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Tourism is not just about where we go — it’s about how we go.🌍 This #MotherEarthDay, UN Tourism and Booking.com reflect on tourism’s role in building a more sustainable, resilient future — for people, planet, and prosperity. 🌱 In an exclusive interview, UN Tourism’s Executive Director Zoritsa Urosevic shares powerful insights on climate action, capacity building, and how informed choices can transform communities and the planet. Your journey matters. Your choices make a difference. 💚 🔗 https://lnkd.in/d8pth5h5
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